Brutal!!!! That's my first thought upon watching the commercial for Dollar Loan Center of Nevada. First thing you see are young women in white lab coats punching buttons on comically exaggerated boop boop beep type 'Loan Approval Machines'. Switch to the 'ice' where a Zamboni circling to show off the DLC slogan "Don't Be Broke" and it's fresh new spokesrocker, Vince Neil peering at a screen that bloops and reveals Vince's loan has been approved. Pan out to Vince in the Zamboni seat who hits the line after throwing two heavily tatted arms in the air: "YEAAAHHHHH That Loan Approval Machine Rocks!" All comments under the You Tube video are turned off. Possibly that's Standard, but I know what I think.