The shapewear brand SKIMS, owned by Kim Kardashian, has done it again, dropping another viral product that has the internet talking.
The newest launch a micro-thong featuring realistic-looking faux pubic hair — has been dubbed the company’s “most shocking design yet.”
The $32 thong comes in multiple skin-tone shades and offers options for different hair colors and textures.
While it was clearly meant to grab attention, it’s also turning into an unexpected best-seller, with several sizes already selling out within hours of release.