Jimmy Page, John Paul Jones, and John Bonham’s son Jason Bonham accepted the deal, but Plant wanted some time to think about it. Then, Robert Plant ripped up the papers and refused the offer without giving any reason. So, the other members couldn’t continue after Plant’s decision.
Here’s what the source said about the incident:
“Jimmy, John, and Jason signed up immediately. It was a no-brainer for them, but Robert asked for 48 hours to think about it. When he said no and ripped up the paperwork he had been given, there was an enormous sense of shock. There is no way they can go ahead without him.”
Consequently, the remaining Led Zeppelin members could have earned millions of dollars with Sir Richard Branson’s deal, but Robert Plant had made up his mind. They were very shocked and confused about Plant’s way of refusing the offer. However, Page and Jones had to accept it because they knew they couldn’t change his mind.