Jeff Daniels put it best: "Buying Creem was a little like buying Playboy, you didn't want your parents to see either one of them!" Because it was born during the previous social revolution, March of 1969. The first offices on Cass Avenue, Creem was formed as a result of a creative tantrum by Full Circle Records owner Barry Kramer who was peeved that an alternative newspaper rejected his concert review. As it gained steam, it collected gonzo journalists like Lester Bangs and Dave Marsh. At first, in deference to what Jeff said, it was sold in the 'adult magazine' shops because distributors were confused by the mag's slightly suggestive name. But it made it's name by jumping on trends before they became a thing, like Punk and New Wave. They covered artists the other magazines wouldn't deign to give column space to, diverging from the mainstream music for 'noisier stuff' and the writing was in the voice of rebellion and rock n roll. 'Boy Howdy: The Story of Creem Magazine' was supposed to debut at SXSW earlier this year, but Covid killed it's premiere. However, like Creem, it lives on in rockers like Alice Cooper a frequent cover boy and newer generation performers who saw and were inspired by Creem. It's release date in theatres is now slated for August 7, 2020.