Before The Outfield sold out as a Bounce laundry product commercial or GNR for Taco Bell, there was Free. the band fronted by Paul Rogers may have been the first rockers to cash in on a hit way back in '72 when they signed over "Alright Now" as a Wrigley's Gum Commercial. A mini love story centered around sharing a stick of gum on a Greyhound Trip to the middle of nowhere. Ahead of its time.